Spending the time to investigate your brand on a deep level will allow us to understand how best to represent it. If your website is built without understanding your brand it will not communicate as effectively visually or through your messaging. When we put clothes on a website we need to understand the brand well enough to know what the right color and style of the clothes best conveys what your brand means.

Our Branding process involves documenting the important elements that make up a brand such as the mission, vision, and values, and combining that with market and competitive analysis to create the strategies that will guide the visual representations and messaging.

The results are a further level of authentication.

First thing we like to do is to establish the main problems we are solving. Your website can solve many problems that your business has. An outdated design, and a lack of traffic are common problems that have solutions. We try to understand the problems unique to your business by going further into the problem by asking follow-up questions.

Then we perform interviews with you or provide you a link to an ai chatbot designer to interview on your own time. The ai is trained to ask you questions and is there to offer help with answering.

Once we have collected all of the research which is stored in a Google sheet we then follow a system that has been developed in ClickUp our project management app to follow the steps typical of top-web design agencies.

As we go through our process and create the reports and visuals we provide a link to a dashboard that allows you to see what we’re working on and a place to discuss the current deliverable.

Our web design strategy is a process of taking your brand and developing the visual representations and elements. We typically start with visual boards that show a couple of broad ideas of how to translate your brand into a web design. The ideas will be influenced by your design recommendations, your competitors, and the best examples of sites in your market. With your feedback, we will find the appropriate direction to take the design.

Once we have a design direction we will start fleshing it out with several variations of the chosen idea in the form of mockups.

While we are working on the web design strategy. We will share a link to a Figma document where you can leave comments directly on the design work. This document is where the mockups, mood boards, style guide, and other web design elements live.

The text we use for the mockups is carefully created to accomplish SEO goals and to follow the best practices for conversion and crafted to have the voice and tone of the brand.

Our process for developing strong relevant SEO-optimized copy for your website starts by determining the best outline for a page that includes the use of the important keywords we identified and is based on best practices for conversion or getting your visitors to do what you want them to do.

We then start filling in the outline with text that has the right brand tone and makes a great starting point. Going through this text and changing the wording to sound more in line with the way you would say things and removing and adding some details go a long way toward making the text aligned with your brand.

We use our full understanding of your brand and business to form a true keyword list that accurately reflects all of the important keywords that are relevant to what you do or offer.

We then create a keyword plan to target the most important keywords on your services pages and create a list of potential blog posts that would help prove to Google that you are an expert in the services of your main keywords. Showing an understanding of the various aspects of the main keywords is an indicator to google of how valuable your site is to a keyword.

Once the mockup is approved we pretty quickly build the site with the Divi WordPress theme. We are experts with the theme and know how to set it up to make it easy for business owners to manage themselves. We provide video tutorials that walk you through how to manage the site yourself and how to make basic edits (or have us do it).

We often use a client dashboard made with ClickUp to manage the various categories of work. The dashboard provides a place to make sense of the project as a whole. In addition to providing useful information about what we are doing currently and why – you can see or access a link to the current deliverable and a chat to discuss. For example, you can see the keywords we are collecting, the strategy reports we generate, and the text we are working on and leave feedback. This system prevents slowdowns and miscommunication.